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TCB Review: Implicit Association Test
- Sam Booth Jacobsen
- Nov 21
- 3 min read
Want to learn something new about yourself—something most people never stop to consider? 🤔 Harvard’s Implicit Association Test (IAT) is a powerful (and sometimes uncomfortable) tool to explore unconscious biases you may not even know you have.
It’s free, educational, and eye-opening—and while it won’t give you a “score” to brag about, it will give you something to think about. 💭
👉 Try it now! Visit The Changing Booth for more meaningful digital activities.
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📚 What Is It?
The Implicit Association Test (IAT) is a research-backed tool developed by Project Implicit at Harvard University. It’s designed to uncover implicit bias—those automatic, unconscious associations we all carry, shaped by media, culture, upbringing, and life experience.
These aren't personality tests or moral judgments. They're designed for self-awareness and reflection.
Some of the tests include:
👩🎓 Gender–Career
🧔🏽 Skin-tone
🧓 Age
🧑🦽 Disability
⚖️ Race (Black vs. White)
🕋 Muslim
🕍 Jewish
🏳️🌈 Sexuality
🇺🇸 Native American, Hispanic American, Asian American
🔬 Gender–Science
⚖️ Presidents & political leanings
⚖️ Transgender, Weight, Weapons, and more
Each test offers a slightly different lens to examine the way your mind processes information—and what preferences or associations may exist below the surface.
🧪 How Does It Work?
Here’s what to expect:
🔎 Choose a topic from the list on the Project Implicit Test Site
✅ Read the disclaimer and click “I wish to proceed”
💻 Complete a short task that may involve sorting words/images quickly
📊 Receive your result, which reflects possible implicit preferences
You may also answer some belief and demographic questions before or after the test. These help researchers understand broader trends and offer richer insights.
⚠️ Important note: Your results are not fixed truths. They can vary based on mood, fatigue, or recent exposure to media. Think of them as a starting point for curiosity, not a conclusion.
👥 Who Is It For?
This experience is ideal for:
🌍 People interested in diversity, equity & inclusion
🧠 Self-reflective individuals working on growth
🎓 Students, teachers, or researchers in social sciences
🧭 Anyone curious about how bias works
🧑💻 People spending time online looking to learn something real
It’s especially powerful for folks who’ve never explored the concept of implicit bias or have mostly encountered these terms in academic or political contexts.
🌱 Why You Should Try the Implicit Association Test
In today’s world, understanding bias matters. Not just to call it out—but to recognize it in ourselves and challenge our own assumptions.
Here’s why this test is worth your time:
🧠 Deepens self-awareness in a way few online activities do
📚 Grounded in research—developed by leading psychologists
💬 Promotes real conversation with yourself or others
🌎 Global relevance—even if it’s U.S.-centric, the reflection it inspires is universal
💻 Fast, free, and simple to try—no sign-up required unless you want to save results
Taking one of these tests reminds you that your biases are more often inherited than chosen, and awareness is the first step toward responsibility. It is humbling—and strangely motivating.
🧾 Final Thoughts
You won’t walk away with a certificate or a badge. But you will leave with something that matters more: perspective. These tests won’t change who you are—but they might change how you see the world around you. 🌎
And that, friends, is worth a few clicks.
👉 Try it now! Visit The Changing Booth for more insightful online experiences that help you grow.
📚 Recommended Reading for Reflective Clickers
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