Privacy Policy

Last updated: 2024-Jan-11

1. Introduction

The Changing Booth AB, org.nr 559467-5752, ("The Changing Booth" or "we") is a personal change platform that inspires action, opportunity, and empowerment for those willing to transform their everyday lives. The Changing Booth curates and promotes various online activities and opportunities, while also educating and inspiring personal change through our social media channels and blog. The Changing Booth has been operating out of Sweden since 2023 and is headquartered in Malmö.

The Changing Booth offers digital services. The provisions of this privacy policy also apply to all mobile access and use of mobile devices.

When you use The Changing Booth's various services, we collect your personal data and process it in accordance with this privacy policy. Therefore, it is important that you read and understand the privacy policy before using The Changing Booth's services. If you do not agree to the privacy policy, you should not use our services.

The Changing Booth is responsible for personal data and thus responsible for the processing of your personal data. We are keen to protect your personal data and keen that your personal data is always treated securely. We comply with all applicable laws and regulations that exist to protect the privacy of private individuals and use appropriate and reasonable physical, technical and organizational security measures in relation to the amount and sensitivity of personal data.

Some pages on our websites contain links to third party websites. These websites have their own privacy policies and The Changing Booth is not responsible for their operations or their information practices. Users who submit information to or through these third-party websites should therefore review the privacy policies of those websites before submitting any personal information to them.

2. Processing of your personal data

This privacy policy describes how we collect, use, save, disclose and protect your personal data. As mentioned above, The Changing Booth is the personal data controller and complies with all applicable laws and regulations that exist to protect the privacy of individuals, including the EU Privacy and Electronic Communications Directive 2002/58/EC and the EU General Data Protection Regulation 2016/679 and any amendments to, additions to or regulations replacing, implementing or supplementing such laws, ordinances, regulations and rules.

For the collection, handling and storage of information obtained via cookies and other electronic aids, as well as information about profiling that we carry out for marketing purposes, please refer to the section "About cookies, pixels, adblockers and profiling" below.

2.1 What personal data do we collect and from where?

If you visit or register on our website or otherwise use our services, you may provide us with information that is considered personal data according to applicable personal data legislation.

The types of personal data we collect may, depending on the context, include:

name and contact information including address,
mobile number and email address;
various types of demographic information;
information about preferences and interests based on use of The Changing Booth websites;
username and password to our services;
other information relevant to customer surveys, advertisements, competitions or offers; and or
other user-generated information that you actively choose to share through our websites

Collection of your personal data can take place from the following sources:

any of The Changing Booth's websites, e.g. order any of our newsletters, or participate in any of our competitions;
when you contact us by email;
through agreement or other business contact, if you are a contact person for one of our contractual partners;
from third parties in the form of group companies to The Changing Booth, or companies that The Changing Booth hires to enrich its contact database through cookies (see more in the “Cookies” section below).

2.2 Personal data we collect about you when registering The Changing Booth account

When you register for The Changing Booth account on thechangingbooth.com, we collect the following information:

Name and surname
Email address

You can change or delete the aforementioned information by navigating to settings in your The Changing Booth account.

Personal data we generate about you:

When you register your The Changing Booth account, you receive a unique ID number that we use to recognize you when you log into our services, such as when you log in from a new device such as your mobile.
When you use our website, we can also use cookies (en. Cookies) or similar technology to collect additional information such as:
IP address – a numerical code that identifies your device, country, region or city where you live
Geographical location – your IP address can be used to find information about the latitude, longitude, altitude of your device, its direction of travel, your GPS data and data about the device's connection to Wi-Fi
Information about how you interact with our services
Web history related to content you accessed while on our websites or sites referring to our sites
Information about your computer, mobile, TV, toad or other devices. The information may include, for example, the device's unique ID number, advertising ID, provider ID and browser used to access our content

We will not collect sensitive personal data about you such as data on ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, sex life or sexual orientation, genetic data, biometric data used to uniquely identify a person.

2.3 Why do we process your personal data?

If you have entered into an agreement with The Changing Booth, we process your personal data for the purpose of administering your order and being able to deliver the service or product you have ordered.

In addition to processing your personal data to fulfill agreed services, The Changing Booth may use your personal data for other purposes and with the support of other legal bases, which are stated below.

Contract performance: To provide you with access to The Changing Booth websites and the services (including customer service) provided there.
Consent: Direct marketing (digital), customer surveys, customer service, newsletters and for the processing of personal data using cookies, pixels and other electronic aids.
Legitimate interest: In order for us to be able to communicate with you via e-mail and to provide, implement and improve our commitments, products and services, it is necessary for us to process personal data also in certain other cases, e.g. by analyzing our customers' buying habits in order to provide them with relevant information and marketing and for statistical purposes. If you have participated in one of our competitions, we may also publish your name and place of residence on our website to notify you of the results of the competition.

In the event that a service that we provide requires your consent, we will always explicitly ask you to give your consent to such service and to us processing your personal data in such a case. For example, we request your consent if you want to subscribe to one of The Changing Booth's newsletters or if you want to create an account on one of The Changing Booth's websites.

In connection with giving your consent, you will be asked to confirm that you have read this privacy policy and that you agree to your data being processed in the manner described herein.

3. Storage of personal data

The Changing Booth takes all reasonable steps to ensure that your personal data is processed and stored securely. Your personal data is never saved longer than is permitted by applicable law and to achieve the purposes stated above. Your personal data is processed by us during the following time periods. The personal data is then deleted.

Member: If you have registered for any of The Changing Booth's digital services, your personal data will be saved until you unregister from our services, but no later than three years after deregistration. However, this does not apply if we need to save your personal data any longer due to one of the points below.
Communication: If you have contact with The Changing Booth via e-mail, for example, your personal data is stored for as long as is necessary to complete the contact.
Fulfillment of agreement: Personal data (name, address, phone number and e-mail) provided in connection with ordering services is saved for as long as is necessary for The Changing Booth to be able to fulfill the agreement with you.
Legal obligation: The Changing Booth saves documents that constitute accounting information according to current accounting rules.
Consent: In cases where we process your personal data with the support of your consent, we only save your personal data as long as we have your consent to it.
Direct marketing: We may process your personal data for direct marketing for up to three years after the end of the customer relationship, unless you opt out of such direct marketing before then.

4. Transfer of personal data

Information about our customers is an important part of The Changing Booth's business and we only transfer the information as described below. We always take the utmost care when transferring your personal data and your personal data is never forwarded without the support of this privacy policy and appropriate security measures being taken.

Coordination with private and public registers: The Changing Booth may supplement your personal data with additional information by obtaining information from other private and public registers, including companies outside the group to which The Changing Booth belongs. Through such collaboration, enrichment and updating of your personal data may take place in order to give you access to customized information and offers about goods or services.
Business transactions: If all or part of The Changing Booth's business is sold or integrated with another business, your personal data may be disclosed to our advisors, any purchaser and their advisors, and passed on to the new owner of the business.
Legal obligations: Your personal data may also be disclosed in order for The Changing Booth to fulfill certain legal obligations and may be handed over to the police and other relevant authorities when permitted and required by law.

Such transfers as stated above can only be made to companies within the EU or EEA (ie all EU member states as well as Iceland, Norway and Lichtenstein).

However, The Changing Booth may use personal data assistants established in the United States. In these cases, The Changing Booth is responsible for ensuring that the personal data processor in question can guarantee an adequate level of protection in relation to the personal data being processed, either by the personal data processor being connected to the so-called the Privacy Shield Agreement or that an adequate level of protection is otherwise maintained. The European Commission has made a decision on the adequate level of protection for recipients of personal data in the United States covered by the Privacy Shield.

5. Withdrawal of consent

In cases where we process your personal data because you have given your consent to it, e.g. with regard to subscription to newsletters, you can withdraw your consent at any time by contacting customer service as described below. Such revocation may take place in whole or in part. If you do not wish to receive marketing and advertising offers from us, you can withdraw your consent by contacting customer service or, in the case of direct mail via e-mail, through a link in the relevant mailing. With regard to the latter method, you will be able to click through the link and manage all your newsletter subscriptions as well as other information and marketing that you receive via e-mail from or via The Changing Booth.

If you withdraw your consent to the use or disclosure of your personal information for other purposes set out in this privacy policy, it may mean that we cannot continue to provide you with access to our websites or provide services and customer service offered to our users and permitted under this privacy policy.

6. Your rights

You have the right to request information about which personal data we have registered about you and how this is used, after a written and signed application sent to us according to the contact details below. You can change your personal information at any time in your account settings online, if you have an account on one of our websites, or by contacting customer service as described below. You also have the right to request that personal data about you be corrected if it is incorrect, incomplete or misleading by contacting customer service. To protect your privacy and your personal data, we may require you to identify yourself in connection with our assistance.

In accordance with applicable personal data legislation, you also have the right to request that your personal data be deleted or that the processing of your personal data be restricted. You also have the right in certain cases to object to the processing of your personal data and to request that your personal data be transferred in electronic format.

You can file a complaint with the Swedish Privacy Protection Authority if you believe that The Changing Booth's processing of your personal data is not in accordance with applicable law. To facilitate the identification process, please enter your name and the e-mail you used when registering or when creating your account on one of our sites.

7. Username and password

When registering for an account on any of The Changing Booth's websites, you will provide a username and password. Your username and password are personal and it is of the utmost importance that you do not disclose your information to unauthorized persons and that you ensure at all times that unauthorized persons cannot use your information to impersonate you. This is because you as a user are personally responsible for everything that is written and ordered from the registration you create. Therefore, remember to log out when you leave the computer and be careful if you use auto-login.

The Changing Booth reserves the right to deny and to remove inappropriate and offensive usernames.

8. User Generated Content and Net Etiquette

By "user-generated content" is meant all such content that website visitors create or upload to the website, i.e. any content not created by The Changing Booth. For example, uploaded images and text in the form of comments to articles are user-generated content.

The Changing Booth reserves the right, without limitation in time, to use and publish user-generated content, e.g. in the form of submitted material (to one of our titles or to the web pages) such as images, text comments and the like. This means that you, as a user, transfer the rights to your user-generated content to The Changing Booth without compensation.

When you use features on The Changing Booth websites where user-generated content can be created, such as comments to blogs, you participate as a private person directly with content for which you yourself are responsible and for which you as a user of the website can be held accountable. The publisher responsibility that otherwise applies to The Changing Booth websites does not apply to this content. You have no whistleblower protection and we cannot guarantee your anonymity although we try to ensure it as much as possible.

Under no circumstances may User Generated Content contain:

Incitement against ethnic groups or other content of a racist or offensive nature;
Offensive information such as defamation or insult, threats, personal attacks or offensive information;
Incitement to criminal activity;
Unlawful depiction of violence, pornography or child pornography;
Information that constitutes copyright infringement;
Spread of computer viruses and mass mailings, so-called spam;
Software code that may be harmful and affect the functionality of the website in any way; or
Offers of sexual services, surveys, own competitions, direct mail, mass mailings, private advertisements or the like.

If you as a user of The Changing Booth's websites are in the slightest doubt about the meaning of the above, please refrain from contributing content.

The Changing Booth shall have the right, but not the obligation, to immediately, in whole or in part, remove or not forward User Generated Content that violates in whole or in part these Terms. In the event that such abuse does occur, The Changing Booth has the right to take the measures necessary to prevent the abuse. Such measures can i.a. including suspending or imposing restrictions on you as a user or member. In the case of more serious violations, legal measures may also be brought up to date. The Changing Booth will - if possible - in such cases notify that it intends to take such measures.

9. About cookies, pixels, adblockers and profiling

9.1 Cookies

The Changing Booth and our service providers use so-called cookies on our websites. A cookie is a small text file that is sent from a website to your browser. The cookie cannot identify you personally, but only the browser that is installed on your computer that you use when visiting the website in question (including tablets and phones with an internet connection). Different cookies are therefore on different computers in case you use different computers to reach our websites.

Cookies are sent to you from the website you visit (so-called first-party cookie) or from another organization that supplies services to the website in question, such as an analysis and statistics company (so-called third-party cookie). There are two types of cookies, one type is called a session cookie and the other is a persistent cookie. A session cookie is sent to your computer in order for the web pages to function correctly during your visit. A session cookie is not stored on your computer, but disappears when you close your browser. A permanent cookie, on the other hand, is stored on your computer and makes e.g. so that a web page can recognize your computer's IP address and thus your browser the next time you log in. We use both session cookies and permanent cookies on our websites. They are mainly needed for the functionality of our services, to help us improve our delivery of products and services, to provide you with additional functionality or to help us target relevant and customized advertisements to you.

Most browsers have a default setting that accepts the use of cookies. You can easily refuse to allow The Changing Booth's web pages to store cookies on your computer by making a setting in your browser, including blocking cookies or deleting the cookies that are stored on your computer.

Please note that if you choose not to allow cookies, certain functionalities of our websites may cease to function safely and correctly and certain services may not be provided. How to delete or change the settings for cookies is specified in the instructions for your browser or in the help function that is normally available in the browser. On some of our web pages, we may also ask for your consent to our handling of cookies and other electronic aids. For information on what your consent includes and how you revoke your consent, we refer to the information provided on the respective website where such a request is made.

9.2 Pixels

In addition to cookies, we also use pixels on our websites. Pixels are electronic tools that enable us to display customized advertisements to you on the website(s) to which each pixel belongs. Each pixel collects information about your behavior when you visit our websites, including the URLs you visit, and the information is stored with the company to which the respective pixel belongs. The Changing Booth can then use the information to create target groups for our marketing. We can then produce customized advertisements for each target group that we publish on the websites whose pixels we use. The information collected through the pixel is aggregated and cannot be linked to you as an individual.

We use pixels from Google and Facebook. The reason we use pixels is so that we can better present advertisements to you when you visit websites operated by Facebook or Google. Through the advertisements, for example, you may receive information about articles that have been published in one of The Changing Booth's magazines or offers for subscriptions to magazines that we think you would be interested in.

The Facebook pixel is only activated if you have a user account on Facebook and have given Facebook permission to show you customized ads. You can revoke your consent to personalized ads on Facebook at any time by changing the settings of your Facebook account. To change your ad settings, follow this link. In addition to the information collected through the Facebook pixel on our websites, Facebook can also collect information about your behavior on the Facebook website. For information on how Facebook processes your personal data, follow this link. You can also read more about the Facebook pixel here.

9.3 Ad blockers

Our website uses JavaScript to detect the use of browser adblocker software. This script is implemented in our website's source code. It simulates the display of an ad and confirms whether the ad is displayed on the user's device or not. We do not store any information in the user's equipment and do not process users' personal data when we use the script. If we detect the use of adblocker software, we may interact with the user regarding the use of such software and/or adjust the content the user has access to.

9.4 Profiling

Provided that you have given your consent to this, we may compile information about you in order to offer you as a visitor of our website relevant and adapted information and marketing from The Changing Booth's various services. The compilation we carry out means that we gather information about our customers and web visitors in order to get an overview of who they are and what needs they have, so-called profiling.

How extensive profiling is carried out and what it will mean for you as a customer or web visitor depends on how you have chosen to give your consent. You can provide your consent in the two ways indicated below, for the profiling described in the respective consent.

Consent to newsletters and other marketing: If, through a request on our website, you choose to start a subscription to our newsletter, we ask you to give your consent to your personal data being processed for marketing purposes, which includes, among other things, our handling of your subscription to our newsletter as well as profiling in order to direct personal offers and news to you as a customer.

Through our profiling, your information, such as purchasing habits and interests, is compiled with information from other customers. No information is reviewed on a personal level, but all personal data is grouped and analyzed on an overall level to find overall patterns. Based on these general insights, qualified guesses are made of your wishes. Thus, a specific individual's data is never reviewed, and the individual contribution to this large amount of information cannot be identified.

It is only from subscribers of newsletters that such personal information is collected and this information is not of a sensitive nature. Age and gender are the only directly personal data collected. Other information that is retrieved is visitor data from the websites and geographic statistics, i.e. information that does not point to an individual person but to the area where the person lives. As soon as our newsletter subscribers choose to end their newsletters, all information related to them is de-identified.

The results obtained from the profiling are used commercially to provide you as a customer with more relevant offers and thus a more pleasant experience on our websites and/or in your customer relationship with us.

Consent to personal advertising: In addition to your consent to our newsletter, we will ask you for a separate consent to see and take part in personal advertisements when you visit our website. The consent to personal advertising is completely separate from the consent to our newsletter and the fact that you give one of the described consents does not mean that you automatically also give the other consent.

When you visit The Changing Booth's website, you will be asked if you wish to receive personalized advertising. If you choose to give your consent, we will send a request to the cookie stored in your browser and based on the information stored in your cookie, personalized advertisements will be designed for you and published on our website during your visit. If you instead choose not to receive personal advertisements, you will instead take part in our usual and general advertising during your visit. After some time, we will make a new request for consent, in case you have changed your mind.

You may choose to withdraw any of your consents described above at any time. When you withdraw your consent, we cease all processing of your personal data to which you have previously given your consent. You withdraw your consent to the newsletter and other marketing measures by unsubscribing from the newsletter via a link available at the bottom of each newsletter you receive. Consent to personal advertising is revoked on the relevant website.

10. Changes to the privacy policy

Please note that the terms of the privacy policy may change. In such cases, the new version will be published on The Changing Booth websites. You should therefore review these terms periodically to ensure that you are happy with the changes. In the event of changes of material importance, we will, however, notify you via e-mail, if you have notified us of your e-mail address, that changes have taken place.

If the changes concern such personal data processing that we carry out based on your consent, we will give you the opportunity to give your consent again.

11. Contact Us

If you have questions related to this privacy policy, if you suspect that there may have been a violation of it or if you want to contact us for any reason stated in this privacy policy, please contact our Data Protection Manager or Customer Service at the contact details below.

The Changing Booth AB

Friisgatan 20A, 211 53 Malmö

SWEDEN

info@thechangingbooth.com

Data Protection Officer

Samantha Booth

info@thechangingbooth.com

Automated services are available 24/7.