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PRODUCT
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See it work
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What your institution gets
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Who owns the data
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Pricing
FOUNDER
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About
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Why Texture Grid
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Get in touch
VISION
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Digital Discovery 2031
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Why it matters beyond Texture Grid
CASE STUDIES
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Museum case studies
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Academic interest
START A PILOT
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About the pilot
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What we ask in return
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Tell us about your institution
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Submit an inquery
THE PROBLEM
Cultural institutions are under constant pressure to show digital engagement. The tools availablemostly measure attention: clicks, time on page, social reach. These numbers are easy to report and increasingly hard to act on. They tell you that people looked. They don’t tell you what people felt, understood, or took away — and funders, boards, and your own programming team are asking for more than “people looked.”
THE ALTERNATIVE
Texture Grid is a participation experience, not a survey. A visitor — in the gallery via a QR code, or online — is shown a single word connected to your exhibition or programme, and a grid of textures. They choose the textures that feel right to them. No login, no right answer, no score.
In under 90 seconds, they’ve contributed a response that sits below language: how a concept feels before it’s been turned into an opinion.
The result, across hundreds or thousands of visitors, is a dataset your institution didn’t have before: a record of how your audience actually experiences the concepts you put in front of
them.
WHY IT MATTERS
Evidence funders can use. “1,200 visitors interpreted the concept of ‘home’ as part of our exhibition” is a different sentence than “the exhibition page received 1,200 views.” One is traffic, the other is participation — and it’s the kind of evidence that holds up in a grant report or a board presentation.
Intelligence for programming. The pattern in the responses tells you something. If most visitors converge on similar textures, your framing of a concept is landing the way you intended. If responses scatter, the concept is being read in different ways — which might be a problem, or might be exactly the conversation you wanted to start. Either way, it’s information you didn’t have before, and it can shape how you frame the next exhibition.
A working "phygital" bridge. A QR code in your gallery space connects a physical visit to a digital response, with no app to download and no account to create. It’s the kind of connection most digital strategies aim for and few actually deliver.
WHERE WE ARE
Texture Grid is currently running pilots with partner institutions. Findings and named case studies will be published here as pilots complete.